NẮM

NẮM is an ongoing project which involved creating a grab-and-go brand inspired by Vietnam’s subsidy-era rice balls, reimagined for busy millennials seeking quick, healthy, and balanced meals. Through the process, I learned how to incorporate nostalgia into contemporary design, using impactful colors combined with a minimalist, bold identity to convey both comfort and modernity. It was rewarding to see how thoughtful branding can reshape the way people experience familiar food in a fast-paced lifestyle.