YouthFest

YouthFest (2024), organised by Youth Voices Action, is an annual festival celebrating Tauranga’s youth community. For this project, I developed a core brand guide and flexible visual assets that could be reused and adapted for future events. Through the process, I learned how to translate community values into a clear, scalable visual identity and design consistently across multiple touchpoints. This project strengthened my understanding of branding as a tool to support identity, connection, and real-world application.